StoryLab: Craft Your Story In Six Weeks
Only 3 places remaining.
Most people struggle with storytelling for the same reason.
Nobody taught them the mechanics, so their stories drift. They over-explain. They start too early, end too late, and miss the moment that actually matters. People nod politely. Nothing lands. That’s not a talent problem. It’s a craft problem.
StoryLab exists to fix that.
This is practice-based. Not theory.
Six weeks. Same people. Same Zoom room. One story, built properly from Week 1 to Week 6. No inspirational fluff. No “just be authentic” nonsense. You’ll craft your story both ways: written (~1500 words) and told aloud (5-7 minutes). Same story. Two forms. Real craft.
The six weeks:
- Week 1 (April 15): Getting them to lean in
- Week 2 (April 22): Raising stakes and tension
- Week 3 (April 29): Structural frameworks
- INTEGRATION WEEK (May 6) – Time to write and practice. No session.
- Week 4 (May 13): Scene craft
- Week 5 (May 20): Character, voice and conflict
- Week 6 (May 27): Cut to the chase
By Week 6 you’ll have:
- One complete story – written (~1500 words) and told aloud (5-7 minutes without notes)
- Six professional techniques you can use on any story after this
- Your Story Bank framework for building the next one
This only works if you show up.
You’ll write between sessions. Practice aloud in small groups. Give and receive feedback.
Teaching is recorded and available for 7 days, but this isn’t a “watch it later” experience.
If you want passive content, there are cheaper options. If you want skill, this requires participation.
Who this is for:
StoryLab is for people ready to stop circling storytelling and start doing it properly.
- Writers who want their work to land in the body, not just on the page
- People preserving personal or family stories before they disappear
- Anyone who uses story as a tool – teaching, leading, communicating
- Those who know they have stories but haven’t learned how to shape them
You don’t need a story chosen in advance. That’s what Week 1 is for.
What You Get:
- 6 x 90-minute live sessions (3 weeks + integration break + 3 weeks)
- Small, consistent cohort – maximum 12 people
- Direct teaching + guided practice in breakout groups
- One complete story in two forms: written and told aloud
- Six techniques you’ll reuse for the rest of your life
- Teaching recordings (available 7 days)
- Story Bank method for ongoing work
No certificates. No gold stars. Just skill.
A note from Sita:
“I’ve spent four decades telling stories – in prisons, on stages, in funding rooms, and in the moments that actually matter. What I know for certain: storytelling isn’t magic. It’s method.
The same techniques work whether you’re writing for the page or speaking aloud. Whether you’re crafting a memoir piece or pitching an idea. Whether you’re preserving a family story or telling the truth about your life. StoryLab isn’t about becoming ‘a storyteller’. It’s about learning how story works, so you can use it deliberately, ethically, and well. Six weeks. One story. Written and told. Real craft.”
Dates & investment
When: Wednesdays, April 15th, 22nd, 29th + May 13th, 20th, 27th
Time: 7:00–8:30pm GMT
Where: Live on Zoom
Size: Maximum 12 (3 places remaining)
Early bird (by March 28th): £217 Standard: £247. Payment plans available.
Questions welcome. But fair warning: this is for people ready to practice, not just think about it.
Not sure yet? There’s a 2-hour Finding Your Story workshop on 7th April. Think of it as Session Zero – try the framework, experience the teaching. If you want to continue, the early bird StoryLab rate applies automatically.
